Sony A90K – BRAVIA XR™ - OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV)

An immersive OLED experience in compact form – perfect for gaming! This is the Sony BRAVIA XR MASTER Series OLED A90K.

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, Sony OLED is simply stunning.

Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular, thanks to our widest ever colour palette, XR Triluminos Pro™.

For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines two actuators and a centre subwoofer for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers!

These incredible picture and sound technologies are wrapped up in our gorgeous Metal Flush Surface design with a 2-way stand, allowing you to fit a soundbar underneath the TV, or even use it as a gaming display on a desktop. Our premium backlit remote control is also included.

Perfect for PlayStation®5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features.

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even set aside the remote and use the built-in Voice Search to find new entertainment and control your other smart home devices. With BRAVIA CAM (sold separately), you can take this even further to enjoy Gesture Control and video chats with friends and family on the big screen!

Our exclusive streaming service, BRAVIA CORE, is included on the A90K, with hundreds of movies waiting for you.

Picture Quality

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, OLED is often considered the pinnacle in TV technology. And Sony OLED is simply stunning.

On the A90K, we’ve paired our OLED panel with our XR OLED Contrast Pro technology to boost colour and contrast even further. This enhances pictures in the same way as your eyes focus on all the things you love in the real-world, so you won’t miss a single detail nestled in those dazzling lights or deep shadows.

Featuring our widest colour palette yet, you’ll have access to over a billion colours on the A90K. In fact, some of these colours are only available on a Sony TV. Our XR Triluminos Pro™ algorithm can detect colour from saturation, hue, and brightness, reproducing each shade with the natural, subtle differences only found in nature and the real-world. You’ll notice this is especially prevalent with the stunning greens and reds.

Watching from the sides of this OLED TV is as satisfying as watching from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're viewing from - ideal if you need to move around the room, if you’re watching movies with family, or playing a multiplayer game with friends.

This is a 4K TV, which means the resolution is four times sharper than a standard Full HD TV. We want you to enjoy this incredible image quality no matter what you’re watching, so our XR 4K Upscaling technology is included to upscale 2K and HD content closer to 4K quality, intelligently recreating the texture and detail that would otherwise be lost.

The ‘banding’ that can sometimes occur on other TVs is combatted on the A90K. We’ve achieved this with 4K XR Smoothing working to create smooth, natural 4K pictures as you watch, owed to the thousands of tones, shades, and gradations we can reproduce. 

In fact, this TV can detect each object on the screen, analyse its colour and adjust the contrast in real-time for even more realistic pictures. From landscapes to people, object-based processing takes precision to a whole new level by adjusting the hue, saturation, brightness, motion vector, bandwidth, and more. Our XR HDR Remaster technology can help you realise the full potential of what creators intended you to see in a scene and transport you into the scenery.

The lifelike texture of each object on-screen is made possible with our XR Super Resolution technology. When gaming, this can bring a whole new level of reality to all genres, including simulation, real-time strategy, action-adventure, RPG…even party games!

Watching high-speed action and sports is better on the A90K! Fast-paced scenes are never blurred or distorted, with our XR OLED Motion analysing the motion and inserting extra frames to ensure the action stays smooth, bright, and clear. 

On conventional TVs, brightness stays the same regardless of light in a room, often resulting in pictures that are too dark or bright. The A90K includes a light sensor that optimises the picture brightness based on the conditions in your room. When it is light, the brightness will be boosted; when it is dark, the brightness is reduced. This means you always get the perfect view.

The power behind this TV is our revolutionary processor, which understands how humans see and hear and can reproduce content in a way that truly feels real. We call it the Cognitive Processor XR™.

Sound Quality

On the A90K, the screen is the speaker. Two actuators invisibly vibrate to create acoustics that move with the picture, delivering realistic high frequency sound, clear and natural dialogue, whilst a centre subwoofer boosts bass. Combined, you get immersive 2.1 channel sound in your living space! We call this technology Acoustic Surface Audio+™.

Furthermore, all your entertainment will be upscaled to 3D surround sound – without the need for additional in-ceiling or up-firing speakers! Our XR Surround technology creates sound from the sides and vertically using just the TV speakers. With audio coming from around all around you, it’s like being at the theatre – or inside the game! With Dolby Atmos® also included – a surround sound technology you’d usually find at the cinema – the A90K really does let you bring the cinematic experience home.

Want to take your audio experience even further? When paired with a compatible Sony soundbar, the soundbar will reinforce the centre speaker for even clearer and fuller vocals – this is called Acoustic Centre Sync. When paired with compatible headphones and a wireless transmitter, you can experience 360 Spatial Sound. This is a unique audio mapping technology that places every instrument or note in the space around you, making you feel like you’ve been transported straight into the recording studio.

You’ll never miss a plot twist with Voice Zoom™ 2. Even if speech is difficult to hear, this feature will detect the voice, analyse it, and enhance its clarity in real-time. Ultimately, this allows you to hear dialogue clearly without turning up the volume – particularly useful if friends or family are around!

No matter where you're sitting, the A90K uses Acoustic Auto Calibration to detect your position and optimise the sound so you can enjoy the same sound quality as if you were sitting right in front of the TV!

The sound is also automatically optimised for your environment. For example, you may have sound-absorbing curtains in your room, or a table that could disturb the passage of sound. Our Ambient Optimisation technology will detect these objects and reproduce sound that is optimised for your room, ensuring you can enjoy the full audio experience that the A90K has to offer.

Want to listen through headphones? This TV includes Bluetooth®, so you can connect compatible devices for wire-free entertainment without interruptions.

Design

Mounted on a wall or on a stand, this OLED TV looks stunning.

The premium Metal Flush Surface in our One Slate design is thoughtfully created for truly immersive viewing; with such a narrow bezel, all your focus will be on what’s important - the picture. The Aluminium Centre Plate stand perfectly matches the TV and is designed to suit any interior.

What’s more, this is a 2-way TV stand, so it’s versatile! Choose the standard setting to place full focus on the picture or use the raised soundbar setting to slide your sound system neatly underneath the TV. As the stand is adjustable, you can comfortably use the A90K as a gaming display on your desktop, complete with some extra height.

You can even turn your TV into a design statement using the Living Décor feature. Use this to showcase screen artwork, personal photos, screensaver themes, and clock functions.

We've completely redesigned our remote for effortless control of your TV - day or night - with simplified buttons and a backlight so you can see everything clearly, even in the dark. A premium, compact design in aluminium, this remote has a beautifully refined look and is comfortable to hold too. We’ve made sure the remote is easy to wipe and keep clean using lower buttons and a special polyurethane coating, and all buttons are specially coated with antibacterial material for extra reassurance.

Themed Content

With gaming-specific features, along with the immersive picture and sound technologies available only on BRAVIA XR™, the A90K is Perfect for PlayStation®5!

The TV recognises when a console is connected and powered on. It then automatically switches to Auto Low Latency Mode (ALLM) in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. This is a vital feature for those who want the competitive edge in fast-moving, high-intensity games.

With up to a massive 120 frames per second (4k/120fps) for near instant on-screen action, you can take on any shooting, sports, or high-performance challenge!

To avoid stuttering delays and screen tearing, a Variable Refresh Rate (VRR) in HDMI 2.1 is featured. This means the TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Even in high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. If you have a PS5™, the High Dynamic Range (HDR) settings will be automatically optimised for your specific BRAVIA XR™ TV model during the initial console set-up.

You won’t ever need to worry about adjusting your settings as you switch between different types of entertainment either. With Auto Genre Picture Mode, Sony BRAVIA XR™ TVs automatically enter Game Mode to minimise input lag and make the action more responsive. When watching movies, the A90K will automatically switch back to Standard Mode to focus on picture processing.

UX

Go hands-free and command your TV using your voice! You can now find content faster than ever before by using the built-in Voice Search. No more tiresome typing or looking for the remote – just use the power of your voice! You can ask Google Assistant to find a specific title, search by genre…you can even ask for personalised recommendations, keep up with the latest football scores, control your other smart home devices, and more.

The A90K is compatible with both OK Google and Alexa.

Browse 700,000+ movies and TV episodes from across your streaming services - all in one place – on this Google TV. For ultra-convenience, everything is organised into topics and genres to suit your interests.

Want to stream content from your smartphone, tablet, or laptop, straight to the TV? Apple AirPlay, Apple HomeKit, and Chromecast built-in™ will let you do just that!

A smart remote is included with this smart TV, letting you control multiple devices from the one remote, such as games consoles, speakers, and soundbars. The smart remote also features one-button access to video on demand services, allowing you to bring movies to life in your living room within seconds!

And you’ll never lose your remote behind the sofa cushions again! With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will then ring, enabling you to quickly locate it.

BRAVIA CAM (sold separately) is our latest addition to the BRAVIA XR™ TV range. With it, you’ll discover new ways to enjoy your TV, including Gesture Control and video chats with family and friends on the big screen. You can even use BRAVIA CAM to set up a Proximity Alert to keep young children at a safe viewing distance from the screen.

BRAVIA CAM can also further optimise your picture and sound experience by recognising where you are in the room and how far you are from the TV, before adjusting the settings so they're just right – this technology is called Ambient Optimisation Pro. You can reduce your power consumption too! Auto Power Saving Mode automatically darkens the screen when you are not in front of the TV.

If you enjoy watching Netflix and BRAVIA CORE, Creator Calibrated Mode is another great feature that will help you get more out of your favourite content platforms. Netflix Adaptive Calibrated Mode enhances your Netflix experience according to the lighting conditions of your room, allowing you to enjoy series and movies in spectacular studio quality, just as the creator intended.

BRAVIA CORE

BRAVIA CORE is an exclusive streaming service for BRAVIA XR™ TV owners, with hundreds of movies waiting for you.

Sony is celebrated around the world for creating epic blockbusters, our engineers are revered for developing the picture and sound technologies to faithfully reproduce the creator's intent, and now, BRAVIA CORE delivers it all straight into your living room.

BRAVIA CORE offers the highest in streaming quality; our Pure Stream™ technology can stream HDR movies at up to 80Mbps - similar to 4K UHD Blu-ray*! It is home to the largest available collection of IMAX® Enhanced titles, as well as behind-the-scenes Studio Access. When combined with the supreme picture and sound technologies of BRAVIA XR™, this is a streaming service that truly serves movie lovers!

Whether you want to watch the latest release from Sony Pictures or a classic blockbuster, you are entitled to 10 movie credits to redeem and 24 months of unlimited streaming.