Introducing the BRAVIA 7 QLED (XR l Mini LED) 4K HDR TV - See and hear every detail, even within the shadows.

Our 4K QLED (XR l Mini LED) panel, with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from our master monitors that professional movie creators work on, our XR Backlight Master Drive(1) utilises a unique local dimming algorithm that controls the thousands of LEDs with absolute precision, so you see impressively deep blacks and stunning highlights that feel real.

You’ll hear every piece of the action as intended too, as our Acoustic Multi-Audio technology turns the screen into a speaker – just like a cinema screen!

Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(2) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(3) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.

The BRAVIA 7 has been thoughtfully designed to blend with any interior, featuring our One Slate, Seamless Edge design, 4-way stand, and new backlit Eco Remote(4).

Access over 10,000 apps and games on this Google TV(5) – you can even go hands-free with Voice Search(6)! Apple AirPlay 2(7) and Chromecast built-in(8) allow you to watch content from your smartphone on the big screen.

Made with the environment (and your energy bills) in mind, our new Eco Dashboard 2 puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save you up to £395 on your energy bills with this television(9). The packaging is smaller and lighter to reduce C02 emissions(10).

Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(11), our quick-access Game Menu 2, Perfect for PS5® features(12), and PS Remote Play(13).

And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(14), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles, there's no better way to see how incredible movies are on the BRAVIA 7!

(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature.
Optional rear speakers may not be available in all countries and regions.
(3) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
(4) Made with 80% recycled plastic.
(5) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(6) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(7) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(8) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(9) K-85XR70 vs compared to EPREL registration number 1865238. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(10) Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.
(11) Game supporting 4K/120fps required.
The latest system software update on PS5 consoles is required for VRR to be available.
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(12) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
(13) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
(14) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
(15) Available in English only

Picture Quality

Our 4K QLED (XR l Mini LED) panel, with neo technology gives extreme brightness and breath-taking contrast and uncovers the exhilarating depth and detail that movie creators intended you to see. Watch your favourite thriller on the BRAVIA 7 and you may discover details lurking in the shadows that you previously missed.

Our XR Backlight Master Drive uses a unique local dimming algorithm that controls the thousands of LEDs with absolute precision to deliver impressively deep blacks and stunning highlights that feel real. It's the same technology used in our master monitors that professional creators use when making a movie(1), so you know it can be trusted to convey their original intent.

See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.

Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.(2)

XR Motion Clarity keeps sports and action scenes smooth and clear. By analysing movement across several frames and perfectly synchronising the backlight with the on-screen motion, the BRAVIA 7 ensures bright, blur-free images, however fast the action.

All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.

We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(3) for your favourites, including Netflix and Prime Video(4). The BRAVIA 7 meets rigorous standards to showcase IMAX® Enhanced(5) titles, and also features Dolby Vision®(6) and Dolby Atmos® - technologies straight out of the cinema, now on your TV.

(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) Upscaled, simulated and enhanced 4K images will vary based on source content.
(3) Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees-, registration and credit card information.
(4) The service availability changes in regions and countries.
Feature available via a firmware update.
(5) IMAX® Enhanced content enables the full IMAX® Enhanced experience.
(6) Dolby Vision® content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI® input. Requires HDMI® cables sold separately.

Sound Quality

Edge-of-your-seat, dramatic sound is delivered straight from the screen - just like at the cinema!

Using two powerful speakers at the bottom and two sound positioning tweeters at the sides, our Acoustic Multi-Audio technology puts what you see and what you hear in perfect alignment. It feels incredibly cinematic and immersive, with sound appearing to come directly from where it's happening on-screen, rather than below the screen as it does on other TVs.

Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.(1)

Everything gets the surround sound treatment on the BRAVIA 7 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos® and DTS:X® support, you can experience the thrill of 360 Spatial Sound equipment too.

Simultaneous Audio Output(2) is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones.

(1) Applicable home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. The feature will be available via a future firmware update.
(2) There may be interference between TV audio and speaker sound depending on usage conditions.

TV + Soundbar

Turn your home into a BRAVIA Theatre! The Sony BRAVIA 7 paired with a Sony Soundbar is designed to fill every corner of your room with soul-stirring, cinematic sound for an unmatched audio-visual experience.

The 360 Spatial Sound Mapping(1) found on our latest soundbars works by creating multiple phantom speakers around you in a cinematic layout. Nothing short of revolutionary, it allows you to bring true movie theatre entertainment home.

Acoustic Center Sync(2) turns your TV into the centre speaker of your home theatre set-up. This is incredibly more immersive, with sound coming from where the action is on-screen, rather than solely below the TV from the soundbar.

With its integrated UI(3), a BRAVIA Theatre promises effortless, easy control. Adjust your sound system's volume, sound field, and more, straight from your TV remote via the BRAVIA Quick Settings menu. The Sony | BRAVIA Connect app(4) gives you the option to control your TV and soundbar via your smartphone too.

(1) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature.
Optional rear speakers may not be available in all countries and regions.
(2) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
(3) This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.
Compatible home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
(4) "Home Entertainment Connect" has changed its name to "Sony | BRAVIA Connect app".
Feature will be available via a future firmware update.
Updating the mobile app to the latest version is required.
Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.

Design

The BRAVIA 7 has been thoughtfully designed in a harmonious, contemporary fashion to blend naturally with your interior décor and walls, as well as accessories, such as our Sony soundbars.

Our 4-way stand gives you the flexibility to choose between an outside position for large surfaces, an inside position for smaller shelves, and two different soundbar positions. Comprised of thin, flat steel with a metallic hairline finish, it looks great in any environment and from any angle but can also be cleverly concealed - place a Sony soundbar on top and it virtually disappears(1)!

Our One Slate, Seamless Edge TV design fuses the screen and bezel to minimise distractions and maximise your view. It's premium and smudge-resistant to grace your home with timeless style.

Our new premium Eco Remote(2) uses 80% recycled plastic, is rechargeable, easy to clean, and backlit, so you can still see the buttons on dark movie nights!

(1) Applicable soundbar models when the TV stand is set to outside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, HT-A7000, HT-A5000, HT-A3000, HT-S2000
Applicable soundbar models when the TV stand is set to inside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.
(2) Made with 80% recycled plastic.
Based on Sony calculation
Remote design and specification differ depending on country.
Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.
Controllable device and feature depends on region, country and device.

UX

Access over 10,000 apps and games on this Google TV(1), with everything organised and recommended based on your personal interests. Voice Search(2) allows you to find new content super quickly - simply press the voice button on your remote and say something like "find action movies"(3)!

Want to watch content from your iPhone, iPad or Mac on the TV? Apple AirPlay 2(4) makes streaming easy. Chromecast built-in(5) also allows you to cast movies, series, photos, and more, from your phone or tablet onto the big screen.

Our XR Backlight Master Drive on the BRAVIA 7 helps to lower power consumption by only sending light to parts of the screen that need it, when needed.

You can easily monitor and adjust your energy settings for optimum efficiency using the Eco Dashboard 2(6) too. Overall, you could save up to £395 on your energy bills with this television(7).

The packaging not only uses less plastic, but is smaller and lighter to reduce CO2 emissions by up to 15%(8).

BRAVIA CAM(9) is compatible. Take video calls(10) on the big screen, enjoy optimised pictures and sound to suit your environment and position in the room, gesture control, and more - BRAVIA CAM provides a whole new way to experience TV in total convenience.

(1) Some apps, contents and/or features may not be available in all countries. Subject to availability.
User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
(2) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(3) Feature, searching by genre, will be available via a future firmware update.
(4) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(5) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(6) Power consumption is approximate and may differ from the actual value.
(7) K-85XR70 vs compared to EPREL registration number 1865238. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(8) Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.
(9) Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support
BRAVIA Cam CMU-BC1 is sold separately, product availability varies by country and region.
Actual look of TV and BRAVIA Cam may differ depending on models, size and region. Feature availability varies by models.
(10) All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.
Supported apps required. App availability varies by region, country and device.
A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support

Gaming

Gamers will discover true creator's intent too! All your gaming essentials in HDMI 2.1 feature for smooth, responsive gameplay, including 4K/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM)(1). Dolby Vision® is supported for more vibrant colours, lifelike contrast, and intense brightness, delivering a whole new level of depth and realism.

Perfect for PlayStation®5(2), you'll unlock exclusive features when connecting your PS5® to the BRAVIA 7. Auto HDR Tone Mapping is instantly optimised during the initial set-up, enabling you to see more detail in the darkest shadows and brightest highlights of a scene. Auto Genre Picture Mode(3) automatically switches into Game Mode to minimise lag and maximise responsiveness when playing PS5®, switching back into Standard Mode when you're watching movies.

Control your PS5® or PS4™ remotely with the BRAVIA 7! The PS Remote Play app(4) allows you to play without moving your console from room-to-room, or even another location, like a friend's house.

All your gaming settings and assist functions are in one quick-to-access place - the Game Menu 2(5). Here, you can even search for YouTube videos and switch to Multi View(6) when you need to multi-task.

(1) Game supporting 4K/120fps required.
The latest system software update on PS5 consoles is required for VRR to be available.
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(2) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
(3) This function works when Auto Picture Mode is ON.
(4) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
Increased distance between the PS5® or PS4™ console and the remote TV may increase latency.
(5) Available functions may vary depending on model, region, or country
(6) Feature will be available via a future firmware update.

Sony Pictures Core

When you buy this TV, you are invited to redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(1), and 24 months of streaming. Featuring IMAX® Enhanced and Dolby Atmos®(2) titles, there's no better way to see just how incredible movies are on the BRAVIA 7.

(1) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
https://www.sony.net/sony-pictures-core
(2) Available in English only

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