Sony BRAVIA XR | A95L | QD-OLED | 4K HDR | Google TV | ECO PACK | BRAVIA CORE | Perfect for PlayStation5 | Seamless Edge Design

Our flagship TV - now brighter than ever. This is the Sony BRAVIA A95L OLED TV.

The A95L is our best TV yet, delivering the ultimate viewing experience for every type of entertainment - from cinema to sports to gaming! It's the brightest, most colourful OLED TV we've ever made, with our new QD-OLED panel delivering approx. 200% more brightness than a conventional OLED TV, and our XR Triluminos Max display giving you real-life shades and hues you won't find on other TVs.

As the picture stays true from any angle, everyone gets the best seat in the house.

Our Cognitive Processor XR is the power behind it all. It understands how humans see and hear in real-life; for example, it recognises that you will be focusing on the main character in a scene, and that the sound of a jet plane should move across the top of your head. With this complex level of understanding, the A95L then recreates scenes in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Our Acoustic Surface Audio + technology turns the screen into a speaker. When sound comes directly from what's happening on-screen - from fast moving vehicles to whispered plot twists - your entire entertainment experience is enhanced, with everything feeling more immersive and emotive.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

Ultra-slim with a smooth Metal Seamless Edge Bezel that oozes style, our premium, signature design will feel at home within any interior.

For ultimate convenience, the two-way TV stand allows you to slide your soundbar neatly underneath, and our premium backlit remote control is included.

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA TV owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the A95L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the A95L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, a Black Equaliser, Crosshair (available in six different styles), and Screen size, that allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the A95L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new ECO Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is included. From an optimised viewing experience wherever you are in the room, to video chats on the big screen, BRAVIA CAM can transform how you enjoy your TV.

Ever find yourself torn on what to watch? Our new Multi View feature enables the screen to be split two ways. You'll never miss a thing with Time Shift either - this new technology recognises when you leave the room, automatically pausing your show whilst you're out, and resuming it once you're back.

Crunchyroll - the largest anime streaming service in the world – is included on the A95L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages.

Picture Quality

OLED is often considered the pinnacle of television picture quality; our new and improved QD-OLED panel propels it into a whole other realm! In fact, this A95L QD-OLED TV delivers approx. 200% more brightness than a conventional OLED TV. 

Furthermore, the self-illuminating panel keeps constant luminance to ensure the picture stays true from any angle. Perfect when watching with friends and family - everyone gets the best seat in the house when watching the flagship A95L!

Our XR Triluminos Max display is also our best yet, drawing you into every story with over a billion different shades and hues, straight from the real-world. So, whether you're watching an intense documentary or playing a fantasy game, you'll see each universe exactly how the creator intended you to see it.

Bright pictures like these encapsulate more real-world detail, which means you'll see every intricate detail of the forest floor in an opening scene, and get closer than you've ever been to your favourite actors. Our Cognitive Processor XR serves this feast for your eyes - and for your ears too.

A real revolution in power and processing technology, our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the main character in a scene, and that the sound of a jet plane should move across the top of your head. With this complex level of understanding, the A95L then recreates scenes in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Sound Quality

From movie lovers to sports fans to gamers, everyone knows that it takes a highly technical combination of picture and sound to bring your content to life and create moments you'll never forget. Our Acoustic Surface Audio + technology turns the A95L screen into a speaker - just like a cinema screen! Large actuators invisibly vibrate the TV screen to create powerful acoustics that move with the action, whilst left and right built-in subwoofers boost bass. When sound comes directly from what's happening on-screen - from fast moving vehicles to whispered plot twists - your entire entertainment experience is enhanced, with everything feeling more immersive and emotive.

You can take your home entertainment set-up to the next level with the Acoustic Center Sync feature. This works by synchronising your TV's audio system with the centre channel of a compatible Sony soundbar, turning it into your centre speaker. Both dialogue clarity and sound positioning is then strengthened for an even more immersive audio experience.

You'll gain better control over your sound with this feature too, with your TV and soundbar settings easy to access and adjust in one place, without interfering with what you're watching.

Design

The A95L presents our premium, signature design. Ultra-slim with a smooth Metal Seamless Edge Bezel that oozes style, this TV will feel at home within any interior.

The metal TV stand is designed to be 'noiseless', meaning that it harmonises with your surroundings, never distracting from what's important - the picture. For ultimate convenience, this is a two-way TV stand, so you can slide your soundbar neatly underneath.

Even on cosy movie nights, the premium backlit remote control is easy to use and the compact aluminium design makes it a pleasure to hold. If you do ever misplace it, simply say ''OK Google, find my remote'' or press the Finder button on the side of your TV. Your remote will then ring and flash, so you can promptly be reunited.

Themed Content

Perfect for PlayStation 5, the A95L recognises when a console is connected and powered on. It then automatically switches to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. This is a vital feature for those who want the competitive edge in fast-moving, high-intensity games.

In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. The High Dynamic Range (HDR) settings will be automatically optimised for your specific BRAVIA TV model during the initial PS5 console set-up.

In fact, whichever console you’ve got, there are many reasons that make this one of the best TVs for gaming.

With up to a massive 120 frames per second (4k/120fps) for near instant on-screen action, you can take on any shooting, sports, or high-performance challenge! 

To avoid stuttering delays and screen tearing, a Variable Refresh Rate (VRR) in HMDI 2.1 is featured. This means the TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

You won’t ever need to worry about adjusting your settings as you switch between different types of entertainment either. With Auto Genre Picture Mode, Sony BRAVIA TVs automatically enter Game Mode to minimise input lag and make the action more responsive. When watching movies on PlayStation 5, the A95L will automatically switch back to Standard Mode to focus on picture processing.

There's even a new dedicated Gaming Menu, accessible with one touch of a button on your remote! Here, you'll find all the settings you need to optimise your gaming performance in one place - quickly. This includes VRR (on or off), Motion Blur Reduction, which dims the screen to improve picture smoothness, a Black Equaliser to make your screen brighter and reveal hidden objects in a game, and more.

Brand new for this year, we've included a customisable Crosshair feature that will help you perfect your aim, and there are six different styles to choose from.

Our new Screen size feature could be the secret to your next win! Use this to change the size of the screen, maximising it when you need to see more detail in every corner of a game, and minimising it when you need your eyes to focus on the enemy with laser vision.

UX

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the A95L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations...you can even use it to control your other smart home devices, and more.

Ever find yourself torn on what to watch? You may be deep into a TV show but also keen to know the latest football score. With our new Multi View feature, you can watch both! The screen can be split two ways - ideal for multi-taskers.

In fact, you'll never miss any action on the A95L - even if you need to pop out of the room to answer the door, or make a coffee! Our new Time Shift technology recognises when you leave the room, automatically pausing your show whilst you're out, and resuming it once you're back. Time Shift works for all types of content (even live TV!) and will undoubtedly become one of your favourite, essential features. 

BRAVIA CAM is included - simply connect it to your TV for the optimal viewing experience, wherever you are in the room. Our unique Ambient Optimisation Pro technology recognises your position and distance from the TV, as well as how much light is in the room, and automatically tailors the picture settings to give you the perfect view. Sound is optimised based on your position too, with the left and right sound balance automatically adjusted as you move across the room, and our Voice Zoom technology keeping dialogue clear. No matter where you are seated, you'll experience the same sound quality as you would if you were sat directly in front of the TV!

BRAVIA CAM will transform your video chats too. From family catch-ups to important meetings on the big screen, it'll feel like you're in the same room.

With BRAVIA CAM, you can also enjoy gesture controls, set up proximity alerts to keep children at a safe distance from the TV, and activate Auto Power Saving Mode, which intuitively dims the TV when you are not in front of it.

The A95L gives you the tools to lower your energy consumption, and possibly your energy bills too. Our new ECO Dashboard is super easy to use and understand; the more eco-friendly settings you activate, the more your virtual tree will grow! In fact, you could save up to 32% more energy with it! The menu includes an Easy Eco Set-up to guide you through your options, Auto Power Saving Mode (a BRAVIA CAM feature that dims the TV when you are not in front of it), Power Saving to automatically reduce brightness when needed, a Light Sensor that adjusts the brightness according to the amount of light in your room, and Idle TV Power Off, which intuitively turns the TV off when inactive for a certain period of time.

Crafted from our SORPLAS material - which is made from 99% recycled plastic - even the TV itself is more sustainable! SORPLAS is Sony's very own high-performance recycled material, formed from leftover film, water bottles, and other waste materials that we can give new life to.

All of these carefully considered elements help make this a better TV for the environment - a combination we refer to as the ECO PACK.

BRAVIA CORE

Hundreds of movies are waiting for you on the BRAVIA CORE app! Drawing on the expertise of Sony's filmmakers to our engineers, brought-to-life by the incredible picture and sound technologies of BRAVIA XR, this is the ultimate movie app for true movie lovers. Gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality) for more detail, colour and contrast than you'll see anywhere else, enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access.

Exclusively for BRAVIA XR TV owners, you can choose 10 movies to redeem in up to 4K HDR quality, as well as 24 months of unlimited streaming.