Sony XR-50X94S – 50 Inch - BRAVIA XR™ - Full Array LED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV)

Experience next generation picture and sound on the XR-50X90S BRAVIA XR™ Full Array LED TV.

See the world as you do in real-life – on your television. With a matrix of LED backlights behind the entire screen, you’ll be in awe of the incredibly life-like contrast and colour in every scene on this Full Array LED TV.

Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular, thanks to our widest ever colour palette, XR Triluminous Pro™.

For full sensory immersion, the sound precisely matches the action on-screen. Our Acoustic Multi-Audio™ technology uses sound positioning tweeters to ensure each sound comes from exactly the right place in the scene, and all your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers!

All this wrapped up in our minimalist design to suit any space.

Perfect for PlayStation®5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features.

From movies to concerts, you’ll always be getting the best view with our Ambient Optimisation technology automatically adjusting the picture and sound based on your environment.

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even set aside the remote and use the built-in Voice Search to find new entertainment and control your other smart home devices. With BRAVIA CAM (sold separately), you can take this even further to enjoy Gesture Control and video chats with friends and family on the big screen!

Our exclusive streaming service, BRAVIA CORE, is also included on the XR-50X90S, with hundreds of movies waiting for you.

Picture Quality

See the world as you do in real-life – on your television screen. This Full Array LED TV delivers clearer, more realistic images than conventional edge-lit TVs due to a matrix of LED backlights placed behind the entire screen. With this level of precise control over the whole picture, the light in each zone can be dimmed in dark areas and brightened in bright areas simultaneously. This local dimming results in incredibly life-like contrast and colour in every scene, revealing more detail in your favourite movies, TV shows, and games. You may even discover elements in a scene that you’ve never noticed before!

For those who love rich contrast and depth, our XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Everything you watch will look more real.

Featuring our widest colour palette yet, you’ll have access to over a billion colours on the XR-50X90S. In fact, some of these colours are only available on a Sony TV. Our XR Triluminos Pro™ algorithm can detect colour from saturation, hue, and brightness, reproducing each shade with the natural, subtle differences only found in nature and the real-world. You’ll notice this is especially prevalent with the stunning greens and reds.

To breathe life into neutral colours, our Rich Colour Enhancer technology makes them more vivid, ultimately creating a better, engaging viewing experience.

This is a 4K TV, which means the resolution is four times sharper than a standard Full HD TV. We want you to enjoy this incredible image quality no matter what you’re watching, so our XR 4K Upscaling technology is included to upscale 2K and HD content closer to 4K quality, intelligently recreating the texture and detail that would otherwise be lost.

In fact, this TV can detect each object on the screen, analyse its colour and adjust the contrast in real-time for even more realistic pictures. From landscapes to people, object-based processing takes precision to a whole new level by adjusting the hue, saturation, brightness, motion vector, bandwidth, and more. It can help you realise the full potential of what creators intended you to see in a scene and transport you into the scenery.

Watching high-speed action and sports is better on the XR-50X90S! Fast-paced scenes are never blurred or distorted, with our XR Motion Clarity™ analysing the motion and inserting extra frames to ensure the action stays smooth, bright, and clear.

On conventional TVs, brightness stays the same regardless of light in a room, often resulting in pictures that are too dark or bright. The XR-50X90S includes a light sensor that optimises the picture brightness based on the conditions in your room. When it is light, the brightness will be boosted; when it is dark, the brightness is reduced. This means you always get the perfect view.

The power behind this TV is our revolutionary processor, which understands how humans see and hear and can reproduce content in a way that truly feels real. We call it the Cognitive Processor XR™.

Sound Quality

To make you feel like you’re in the scene, powerful sound matches precisely with the action on-screen. This incredible level of immersion is achieved with our Acoustic Multi-Audio™ technology, which uses sound positioning tweeters to ensure high frequency sounds come from exactly the right place in the scene. For instance, as a car zooms across the screen, you’ll hear it travel – even as it rides off into the distance.

All your entertainment will be upscaled to 3D surround sound – without the need for additional in-ceiling or up-firing speakers! Our XR Surround technology creates sound from the sides and vertically using just the TV speakers. With audio coming from around all around you, it’s like being at the theatre! With Dolby Atmos® also included – a surround sound technology you’d usually find at the cinema – the XR-50X90S really does let you bring the cinematic experience home.

Want to take your audio experience even further? When paired with a compatible Sony soundbar, the soundbar will reinforce the centre speaker for even clearer and fuller vocals – this is called Acoustic Centre Sync. When paired with compatible headphones and a wireless transmitter, you can experience 360 Spatial Sound. This is a unique audio mapping technology that places every instrument or note in the space around you, making you feel like you’ve been transported straight into the recording studio.

You’ll never miss a plot twist with Voice Zoom™ 2. Even if speech is difficult to hear, this feature will detect the voice, analyse it, and enhance its clarity in real-time. Ultimately, this allows you to hear dialogue clearly without turning up the volume – particularly useful if you are watching with friends or family!

No matter where you're sitting, the XR-50X90S detects your position and optimises the sound so you can enjoy the same sound quality as if you were sitting right in front of the TV! This is called Acoustic Auto Calibration.

The sound is also automatically optimised for your environment. For example, you may have sound-absorbing curtains in your room, or a coffee table that could disturb the passage of sound. Our Ambient Optimisation technology will detect these objects and reproduce sound that is optimised for your room, ensuring you can enjoy the full audio experience that the XR-50X90S has to offer.

Whether you’re watching movies, engrossed in a game, or listening to music, our X-Balanced Speaker units deliver every type of audio with conviction. The unique speaker shape makes this possible without compromising the minimalist design of this flat screen TV.

Design

A minimalist design to maximise your entertainment! Created in our signature One Slate design, the 50-inch screen is maximised whilst the bezel is minimised to keep all your focus on what’s important – the picture. This is true big screen entertainment without distraction.

Not only is the minimalist TV design perfect for blending into your home furnishings, but the Living Décor feature will even turn the TV into an essential design piece. Use this feature to showcase screen artwork, personal photos, screensaver themes, and clock functions.

We've completely redesigned our remote for effortless control of your TV - day or night - with simplified buttons and a backlight so you can see everything clearly, even in the dark. A premium, compact design in aluminium, this remote has a beautifully refined look and is comfortable to hold too. We’ve made sure the remote is easy to wipe and keep clean using lower buttons and a special polyurethane coating, and all buttons are specially coated with antibacterial material for extra reassurance.

Themed Content

With gaming-specific features, along with the immersive picture and sound technologies available only on BRAVIA XR™, the XR-50X90S is Perfect for PlayStation®5!

The TV recognises when a console is connected and powered on. It then automatically switches to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. This is a vital feature for those who want the competitive edge in fast-moving, high-intensity games.

Even in high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. The High Dynamic Range (HDR) settings will be automatically optimised for your specific BRAVIA TV model during the initial PS5™ console set-up.

In fact, whichever console you’ve got, there are many reasons that make this one of the best TVs for gaming.

With up to a massive 120 frames per second (4k/120fps) for near instant on-screen action, you can take on any shooting, sports, or high-performance challenge!

To avoid stuttering delays and screen tearing, a Variable Refresh Rate (VRR) in HDMI 2.1 is featured. This means the TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

You won’t ever need to worry about adjusting your settings as you switch between different types of entertainment either. With Auto Genre Picture Mode, Sony BRAVIA TVs automatically enter Game Mode to minimise input lag and make the action more responsive. When watching movies on PlayStation®5, the XR-50X90S will automatically switch back to Standard Mode to focus on picture processing.

UX

Go hands-free and command your TV using your voice! You can now find content faster than ever before by using the built-in Voice Search. No more tiresome typing or looking for the remote – just use the power of your voice! You can ask Google Assistant to find a specific title, search by genre…you can even ask for personalised recommendations, keep up with the latest football scores, control your other smart home devices, and more.

The XR-50X90S is compatible with both OK Google and Alexa.

Browse 700,000+ movies and TV episodes from across your streaming services - all in one place – on this Google TV. For ultra-convenience, everything is organised into topics and genres to suit your interests.

Want to stream content from your smartphone, tablet, or laptop, straight to the TV? Apple AirPlay, Apple HomeKit and Chromecast built-in™ will let you do just that!

A smart remote is included with this smart TV, letting you control multiple devices from the one remote, such as games consoles, speakers, and soundbars. The smart remote also features one-button access to video on demand services, allowing you to bring movies to life in your living room within seconds!

And you’ll never lose your remote behind the sofa cushions again! With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will then ring, enabling you to quickly locate it.

BRAVIA CAM (sold separately) is our latest addition to the BRAVIA XR™ TV range. With it, you’ll discover new ways to enjoy your TV, including Gesture Control and video chats with family and friends on the big screen. It can also further optimise your picture and sound experience by recognising where you are in the room and how far you are from the TV, before adjusting the settings so they're just right.

If you enjoy watching Netflix and BRAVIA CORE, Creator Calibrated Mode is another great feature that will help you get more out of your favourite content platforms. Netflix Adaptive Calibrated Mode enhances your Netflix experience according to the lighting conditions of your room, allowing you to enjoy series and movies in spectacular studio quality, just as the creator intended.

BRAVIA CORE

BRAVIA CORE is an exclusive streaming service for BRAVIA XR™ TV owners, with hundreds of movies waiting for you.

Sony is celebrated around the world for creating epic blockbusters, our engineers are revered for developing the picture and sound technologies to faithfully reproduce the creator's intent, and now, BRAVIA CORE delivers it all straight into your living room.

BRAVIA CORE offers the highest in streaming quality; our Pure Stream™ technology can stream HDR movies at up to 80Mbps - similar to 4K UHD Blu-ray*! It is home to the largest available collection of IMAX® Enhanced titles, as well as behind-the-scenes Studio Access. When combined with the supreme picture and sound technologies of BRAVIA XR™, this is a streaming service that truly serves movie lovers!

Whether you want to watch the latest release from Sony Pictures or a classic blockbuster, you are entitled to 10 movie credits to redeem and 24 months of unlimited streaming.