A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
Optimal audio to fit your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
AI fine-tunes the resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 11.1.2 virtual surround sound system.
Impactful sound resonates
AI processor refinements give your sound a dynamic boost packed with power.
Sound suits whatever you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.
Boost the longevity of your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
As close as it gets
Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 55" to 77".
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.
Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.
Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
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